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11:11 Tuesdays by Vaishali Wagle

October 27, 2026


Happy 11:11 Tuesdays Reader,

Here are 1 Thought, 1 Quote, 1 Word and 1 Humour for you to reflect upon this week.


1.

Thought

Sometimes, the solution creates a bigger problem.

The Cobra Effect derives its name from a fiction story during British rule in India, where the government offered a financial bounty for every dead cobra to lower the snake population. Locals began breeding cobras to collect the reward. When the government canceled the program, breeders released their snakes, making the wild population larger than before.

This describes what happens when an intervention produces the very outcome it was designed to prevent.

Imagine rewarding sales teams purely on revenue. Revenue rises, but so do discounting, poor-fit customers and deals that don’t last.

Or rewarding managers for keeping attrition low. People stay on paper, while disengagement quietly grows.

The intention was right. The incentive was incomplete.

This is one of leadership’s blind spots: we design systems around the behaviour we want, then overlook the behaviour those systems actually reward. People are not necessarily gaming the system. Sometimes, they’re simply responding rationally to what we’ve told them matters.

As a CXO, before introducing a target, solution, incentive or policy, ask not only, “What behaviour will this encourage?” but also, “What unintended behaviour might get introduced?”

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1.

Quote

“The road to hell is paved with good intentions.”


1.

Word

Elucidate

(verb) Explain clearly

[#WordChallenge: Use this word in your Executive vocabulary this week]


1.

Humour

If you liked this and want to share this issue of 11:11 Tuesdays with your friends and colleagues, just send them this link: https://zenesse.kit.com/posts/20261027​

Warmly,

Vaishali Wagle

Author, Coach, Speaker

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11:11 Tuesdays from Zenesse

11:11 Tuesdays is designed for talented professionals become high-performing leaders. It's a weekly newsletter with 1 Thought for you to reflect, 1 Quote to ponder upon, 1 Word for your indulgence, and 1 Humour for reminding that life is not about being dead serious. Hope you enjoy!

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