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11:11 Tuesdays by Vaishali Wagle

October 13, 2026


Happy 11:11 Tuesdays Reader,

Here are 1 Thought, 1 Quote, 1 Word and 1 Humour for you to reflect upon this week.


1.

Thought

When a measure becomes a target, it can stop being a good measure.

This is Goodhart’s Law —and one of the most consequential traps in management.

Why it happens?

The problem isn’t measurement. Leaders need metrics. The problem begins when the metric becomes the mission.

Because people are remarkably good at delivering what gets rewarded—even when it isn’t what the organisation truly needs.

For example:

Set a target for quick resolution of customer queries, and people may optimise the score rather than the experience.

Measure productivity, and activity can become more important than outcomes.

Reward revenue, and the cost may eventually show up somewhere else.

How to Prevent It?

Use Paired Indicators: Balance a metric with an opposing check (e.g., tie a speed or quantity target to a strict quality or customer satisfaction target).

Diversify Metrics: Rely on a balanced scorecard or a mix of qualitative and quantitative data instead of a single KPI.

Treat Metrics as Diagnostics: View numbers as helpful clues to investigate rather than rigid quotas that must be hit at all costs

What behaviour are your metrics rewarding that your organisation may not actually want?

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1.

Quote

“Not everything that can be counted counts, and not everything that counts can be counted.”


1.

Word

Distortion

(n) The act of changing something so that it looks, sounds, or means something different from its true or original state.

[#WordChallenge: Use this word in your Executive vocabulary this week]


1.

Humour

If you liked this and want to share this issue of 11:11 Tuesdays with your friends and colleagues, just send them this link: https://zenesse.kit.com/posts/20261013​

Warmly,

Vaishali Wagle

Author, Coach, Speaker

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Every Tuesday, I share 11:11 - 1 Thought, 1 Quote, 1 Word & 1 Humour - for you to reflect upon and bring it into practice.

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11:11 Tuesdays from Zenesse

11:11 Tuesdays is designed for talented professionals become high-performing leaders. It's a weekly newsletter with 1 Thought for you to reflect, 1 Quote to ponder upon, 1 Word for your indulgence, and 1 Humour for reminding that life is not about being dead serious. Hope you enjoy!

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